Now's the Time to Rethink Your Engagement Strategy and how podcasting fits in.

What Makes Podcasts Different - The Control Factor

The organizations getting real engagement? They're rethinking their approach. They're choosing formats that fit into members' lives instead of demanding more of their time. So instead of asking members to keep up with us, maybe we should meet them where they already have space to listen.

I knew I wanted to work differently. Not just producing content, but partnering with purpose driven membership organizations like credit unions, labour unions, and professional associations, to help them use podcasts strategically. To actually connect with their members through real conversations and authentic stories. What I love about this work? The people. The stories. Getting out into the community and helping organizations reach their audiences in ways that genuinely ma

On the global stage, the audience has topped half a billion listeners. This is an increase of nearly 9% since last year. One in ten people spends more than 10 hours a week listening to podcasts. The market is now worth $30 billion in 2024 and is projected to quadruple by 2030.

Best of all, podcasting is forgiving. It’s built for experimentation and growth. Lean on fellow podcasters, try new formats, and iterate as you go. This adaptability is key to staying relevant in a rapidly changing media landscape. Podcasting is not just a trend; it’s a strategic move for organizations aiming to connect with their audience. By embracing this medium, you can share compelling stories, build strong relationships, and expand your reach.

If your podcast is more technical, news-based, or academic, a cold open might not be the best fit. In those cases, it’s often more effective to open with a short highlight from the episode or interview. This moment signals what’s coming and gives your audience a reason to keep listening. For example, on Strength in Practice, a podcast we produce for the Canadian Association of Midwives, we often lead with a key clip from the conversation that sets the stage. It’s direct, rel