"We Don't Have the Resources for a Podcast: A Practical Approach"

Understanding the Podcasting Challenge

I hear this all the time. Teams are stretched thin, and budgets are tight. Adding another task to the list can feel overwhelming. However, it doesn't have to be as daunting as you think.

Most organizations I work with aren't starting from scratch. They are already creating content through webinars, events, and guest speakers. The challenge isn't about volume; it's about adapting what you're creating into formats that resonate with your members.

Repurposing Existing Content

Here's what that looks like in practice. You host a webinar with an expert on a topic your members care about. This is valuable content that garners good attendance and engagement. But once the session ends, that conversation is over. The content sits in your archives, gathering dust.

What if you didn't let it end there?

You can re-purpose the webinar and edit it into a podcast episode. Right after the webinar, spend an additional 15 minutes with that guest. Dive deeper into topics attendees wanted to explore or answer questions that arose but went unaddressed.

You already have the time blocked, and the guest is present. By adding maybe 20 minutes total, you now have bonus podcast content. You’re continuing the conversation "backstage" and creating added value for members who wanted more.

Maximizing Your Existing Resources

That's the kind of approach I take with organizations. We're not building something from nothing. Instead, we're identifying existing opportunities and capturing them in a way that extends their value.

In a 30-minute conversation, we can figure out how to make this work for your team. This isn't about adding to your workload; it's about making what you're already doing work harder.

So if you're thinking, "We can't handle another big initiative," I agree. You probably can't.

But a podcast doesn't have to be a massive undertaking. It can be a way to achieve a better return on the content you're already investing in.

The Benefits of Podcasting

Building Community

Podcasts can foster a sense of community among your members. By sharing insights and stories, you create a connection that can lead to deeper engagement. Members feel more involved when they hear from experts and peers in an informal setting.

Enhancing Brand Visibility

A podcast can enhance your brand's visibility. When you share valuable content, you position your organization as a thought leader. This can attract new members and strengthen relationships with existing ones.

Increasing Content Longevity

Repurposing webinars into podcasts increases the longevity of your content. Instead of being a one-time event, your insights can reach a broader audience over time. This ensures that your hard work continues to pay off long after the initial presentation.

How to Get Started

Identify Existing Content

Start by reviewing your existing content. Look for webinars, presentations, or events that can be transformed into podcast episodes. Identify topics that resonate with your audience.

Plan Your Format

Decide how you want to structure your podcast. Will it be interviews, discussions, or a mix? Consider what format will best engage your audience.

Schedule Recording Sessions

Once you've identified content and format, schedule recording sessions. This can be done immediately after webinars or events, making it easier to capture insights while they are fresh.

Promote Your Podcast

Don’t forget to promote your podcast! Share it through your existing channels, such as newsletters and social media. Encourage members to listen and provide feedback.

A podcast doesn't have to be an overwhelming initiative. By leveraging existing content and resources, you can create a valuable addition to your organization's offerings.

So, if you're hesitant about starting a podcast, remember that it's about maximizing what you already have. Embrace the opportunity to engage your members in new ways and enhance the value of your content.

If you're ready to explore this further, let’s connect and discuss how we can make podcasting work for your team.