The best podcasts aren’t the ones with the best equipment. They’re the ones with the clearest purpose and the deepest understanding of who they’re for. That’s why I don’t start with production. I start by listening.

I’m especially excited to work with purpose-driven teams who are open to exploring what’s possible when we push beyond the traditional idea of a podcast. Most organizations still think of podcasts as audio files living on streaming platforms. But podcasts can be much more than that. A single episode can be designed to work across multiple touchpoints — meeting people where they already are, in the formats they prefer.

As we close out 2025, I've been reflecting on the organizations I've worked with this year. They all started podcasting with similar goals in mind: better member engagement and staying top-of-mind. And yes, those things happened. But what surprised me—and what surprised them—were the benefits nobody planned for.

For a long time, communication strategies rewarded volume. The more you sent, the more visible you were assumed to be. Engagement was measured by reach, frequency, and output. Today, the conversation is shifting from how much we communicate to how well we connect.

Most of the conversations I have about podcasts focus on engagement. How do we reach members? How do we get their attention? How do we stay top-of-mind? These are good questions. But they miss something equally important. Podcasts aren't just a way to communicate with members. They're one of the most effective ways to educate them. Here's the challenge every membership organization faces: members need learning, but they don't have time for traditional formats. They need cont

Your audience isn’t ignoring you. They’re just busy. When people are already drowning in emails, notifications, and messages, another newsletter—no matter how good—feels like another demand on an already-overloaded mind. This is why audio creates a different type of engagement. Podcasts don't add to the information pile. They work around it entirely. Think about the moments when your audience is doing something else: the morning commute, the workout at the gym, the evening wa

Podcasting doesn't have to be a big lift or a heavy load. You can re-purpose existing content and start today!

Podcasts as Engagement Engines - Engagement That Multiplies and builds real connection

Now's the Time to Rethink Your Engagement Strategy and how podcasting fits in.

What Makes Podcasts Different - The Control Factor

I don't think members are tuning out. I think they're just trying to keep up. Over the past two years working with professional associations, I keep hearing the same frustration: "We're creating content, but members aren't engaging." Here's what I've learned: members aren't disengaged. They're overwhelmed. Think about it from their perspective. Your average member gets 50+ emails a day. They're scrolling past dozens of social posts while juggling work, family, and a hundred o

Why I create podcasts

The Growing Popularity of Podcasts Podcasts have been around for a while, but most organizations still vastly underestimate their ability...

"Whether you like it or not, every organization is a media company." This statement from a guest speaker discussing marketing in 2025 can feel daunting. However, podcasting offers a simple and effective solution. Here’s why it’s the smartest first step for any organization. Why Choose Podcasting? Budget-Friendly Production Podcasting allows you to go audio-only, video, or both without breaking the bank. This flexibility makes it accessible for organizations of all sizes. In

A friend of mine, an avid podcast listener, recently mentioned a trend. They noticed that many podcasts now start their episodes with clips before the show officially begins. This observation made me reflect on the podcasts I follow. They are right about this trend. These clips are known as cold opens — a scene or clip that drops you straight into the action before the theme music or intro kicks in. If this sounds familiar, it’s likely because TV has been doing it for decade