What if the problem isn't your content—it's that you're renting attention instead of owning it?  Every channel puts someone else between you and your members. Someone else's platform. Someone else's rules. Algorithms change overnight. Email gets filtered. Ads only work while you're paying. With my background in TV and documentaries, I know what it's like to create something and trust it reaches people. But over the years, I’ve watched organizations become dependent on platfor

I don't think members are tuning out. I think they're just trying to keep up. Over the past two years working with professional associations, I keep hearing the same frustration: "We're creating content, but members aren't engaging." Here's what I've learned: members aren't disengaged. They're overwhelmed. Think about it from their perspective. Your average member gets 50+ emails a day. They're scrolling past dozens of social posts while juggling work, family, and a hundred o

I didn't start out thinking about podcasts as engagement tools. My background is in television and media production—documentaries, broadcast journalism, lifestyle programming. For over 15 years, I've been telling stories across different formats, learning what makes content truly connect with people. But after several years, something shifted. I started noticing an opportunity that most people weren't talking about: podcasts weren't just content to consume—they could be power

The Growing Popularity of Podcasts Podcasts have been around for a while, but most organizations still vastly underestimate their ability...

"Whether you like it or not, every organization is a media company." This statement from a guest speaker discussing marketing in 2025 can feel daunting. However, podcasting offers a simple and effective solution. Here’s why it’s the smartest first step for any organization. Why Choose Podcasting? Budget-Friendly Production Podcasting allows you to go audio-only, video, or both without breaking the bank. This flexibility makes it accessible for organizations of all sizes. In

A friend of mine, an avid podcast listener, recently mentioned a trend. They noticed that many podcasts now start their episodes with clips before the show officially begins. This observation made me reflect on the podcasts I follow. They are right about this trend. These clips are known as cold opens — a scene or clip that drops you straight into the action before the theme music or intro kicks in. If this sounds familiar, it’s likely because TV has been doing it for decade