why podcasting works
Reach your audience
Podcasts give you the reach of any mainstream media and allows your content to appear on popular apps such as Spotify, YouTube, and Apple Podcasts.
Flexible & convenient
Podcasts give audiences the freedom to consume your content at their own pace and place.
Thought leadership
Podcasting allows your organization to position itself as leaders in your field, building brand reputation, trust, and engagement. Podcasts allow for authentic storytelling, humanizing brands and fostering a stronger connection with the audience.
Cost-effective
Compared to traditional advertising and media platforms, podcasting is highly cost-effective. It’s an excellent way to complement other marketing efforts and create content for social media platforms without breaking the budget.
podcasting explodes
everybody's listening.
PODCASTING
IN CANADA
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Brands have seen 89% higher brand awareness after being mentioned on podcasts.
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71% of Canadians have listened to at least one podcast.
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45% of Canadian adults are regular podcast listeners.
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Nearly 15 million Canadian adults have listened to podcasts in the past year.
PODCASTING
GLOBALLY
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The global podcast audience has grown to 504.9 million, an 8.7% rise from 464.7 million in 2023.
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Across 49 global markets, 41% of consumers spend at least one hour per week listening to podcasts. One in ten spend more than 10 hours per week listening.
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The worldwide podcast market was valued at $30.03 billion in 2024, with projections to reach $131.13 billion by 2030.