Recording a podcast and uploading it is the easy part. Creating a podcast that people actively want to return to takes intention, structure, and a fierce advocacy for the listener at every step.

Thinking about starting a podcast for your organization? Most teams start by researching microphones or editing software, but the most successful shows begin long before the "Record" button is pressed. If you want to build a podcast that listeners actually stick with, you need a strategy that prioritizes clarity over gear and sustainability over volume.

Stop the content exhaustion cycle. Learn how medical and science organizations can turn existing webinars, keynotes, and research into high-impact podcasts. Maximize your ROI by making your expertise accessible and on-demand.

I’m especially excited to work with purpose-driven teams who are open to exploring what’s possible when we push beyond the traditional idea of a podcast. Most organizations still think of podcasts as audio files living on streaming platforms. But podcasts can be much more than that. A single episode can be designed to work across multiple touchpoints — meeting people where they already are, in the formats they prefer.

If your podcast is more technical, news-based, or academic, a cold open might not be the best fit. In those cases, it’s often more effective to open with a short highlight from the episode or interview. This moment signals what’s coming and gives your audience a reason to keep listening. For example, on Strength in Practice, a podcast we produce for the Canadian Association of Midwives, we often lead with a key clip from the conversation that sets the stage. It’s direct, rel