I knew I wanted to work differently. Not just producing content, but partnering with purpose driven membership organizations like credit unions, labour unions, and professional associations, to help them use podcasts strategically. To actually connect with their members through real conversations and authentic stories. What I love about this work? The people. The stories. Getting out into the community and helping organizations reach their audiences in ways that genuinely ma

If your podcast is more technical, news-based, or academic, a cold open might not be the best fit. In those cases, it’s often more effective to open with a short highlight from the episode or interview. This moment signals what’s coming and gives your audience a reason to keep listening. For example, on Strength in Practice, a podcast we produce for the Canadian Association of Midwives, we often lead with a key clip from the conversation that sets the stage. It’s direct, rel