Recording a podcast and uploading it is the easy part. Creating a podcast that people actively want to return to takes intention, structure, and a fierce advocacy for the listener at every step.

As we close out 2025, I've been reflecting on the organizations I've worked with this year. They all started podcasting with similar goals in mind: better member engagement and staying top-of-mind. And yes, those things happened. But what surprised me—and what surprised them—were the benefits nobody planned for.

Now's the Time to Rethink Your Engagement Strategy and how podcasting fits in.