Unlocking the Power of Podcasts for Your Brand

The Growing Popularity of Podcasts

Podcasts have been around for a while, but most organizations still vastly underestimate their ability to drive engagement.

Consider these Canadian statistics:

• 71% of Canadians have tried a podcast.

• 45% listen to podcasts regularly.

• Nearly 15 million adults tuned in over the past year.

• Brands mentioned on podcasts see an 89% boost in awareness.

  
  

On the global stage, the audience has topped half a billion listeners. This is an increase of nearly 9% since last year. One in ten people spends more than 10 hours a week listening to podcasts. The market is now worth $30 billion in 2024 and is projected to quadruple by 2030.

Why You Should Start Podcasting

What does this mean for you? If you’re not podcasting, you’re missing out on one of the fastest-growing ways to build real connections.

The Cost-Effectiveness of Podcasting

Launching a podcast doesn’t require a massive budget. Even a small, engaged audience can become your biggest champions.

Building Authentic Connections

Podcasts allow you to connect with your audience on a personal level. They provide an intimate platform where listeners feel like they know you. This connection can foster loyalty and trust.

Exploring Your Brand's Narrative

Now is the moment to explore what podcasting can do for your brand or organization. Start small, learn fast, and tap into podcasting's true potential.