Recording a podcast and uploading it is the easy part. Creating a podcast that people actively want to return to takes intention, structure, and a fierce advocacy for the listener at every step.

The client came to us with an ambitious goal: make a complex cleantech topic, carbon capture, accessible and engaging for a broader audience. The project was inspired by the book Scrubbing the Sky: Inside the Race to Cool the Planet, which explores the science, politics, and urgency behind carbon removal technologies. But there was a challenge. A previous attempt had already been made. A pilot episode had been produced, but the client was unhappy with the result.

The best podcasts aren’t the ones with the best equipment. They’re the ones with the clearest purpose and the deepest understanding of who they’re for. That’s why I don’t start with production. I start by listening.